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Privacy Policy

The Grid Group | Effective Date: June 16, 2026

1. Introduction

Welcome to The Grid Group. We are a web design agency committed to protecting your privacy and being transparent about how we handle your personal information. This Privacy Policy explains what information we collect when you visit our website (thegrid.group), how we use it, and your rights regarding that information.

2. Information We Collect
a. Information You Provide Directly

When you fill out our contact form, subscribe to our newsletter, or otherwise communicate with us, we may collect:

  • Your name
  • Your email address
  • Any other information you choose to provide
b. Information Collected Automatically

When you visit our website, certain data may be collected automatically through cookies and third-party analytics tools, including:

  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring URLs (how you found our site)
  • IP address and approximate geographic location
  • Clickstream and interaction data (such as mouse movements and scroll depth through Microsoft Clarity)
3. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries submitted through our contact form
  • Send newsletters, updates, and other communications you have requested
  • Understand how visitors use our website in order to improve it
  • Analyze traffic patterns and popular content
  • Monitor and improve website performance
  • Detect and prevent fraudulent or abusive activity
4. Legal Basis for Processing

Where applicable, we process personal information based on:

  • Your consent (such as when you submit a contact form or subscribe to emails)
  • Our legitimate interest in operating, maintaining, and improving our website and services
  • Compliance with legal obligations
5. Third-Party Services and Data Sharing

We use the following third-party tools that may collect or process information related to your visit:

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics may collect information such as pages visited, session duration, device information, browser information, and traffic sources. We use this information in aggregate form to better understand website usage and improve our services.

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

Google Search Console

We use Google Search Console to monitor our website's presence in Google Search results. This tool provides aggregate data about how our site appears in search and does not involve collecting personal information from visitors.

Microsoft Clarity

We use Microsoft Clarity to record session replays and generate heatmaps to improve the usability of our website. Clarity may collect data about your interactions with our site, including mouse movements, clicks, scrolling activity, and other usage information.

You can learn more about how Microsoft handles this data at https://privacy.microsoft.com/en-us/privacystatement.

MailerLite

We use MailerLite to manage email communications and newsletter subscriptions. If you subscribe to our emails, your contact information may be processed and stored by MailerLite in accordance with its privacy practices.

You may unsubscribe from our email communications at any time by clicking the unsubscribe link included in our emails.

Website Hosting

Our website is hosted by Webflow, Inc. As part of providing website hosting, security, and performance services, Webflow may process certain technical information such as IP addresses, browser information, and server logs.

For more information about how Webflow handles personal information, please review Webflow's Privacy Policy.

We do not sell your personal information to third parties. We do not use your personal information for advertising purposes.

6. Cookies

Our website uses cookies and similar technologies to help us understand how visitors use our site and to improve website performance and functionality.

We use the following types of cookies:

  • Analytics cookies (including Google Analytics and Microsoft Clarity) to understand website usage and improve user experience
  • Functional cookies that support website operation and remember certain preferences

Most web browsers allow you to control cookies through their browser settings, including blocking or deleting cookies. Please note that disabling cookies may affect the functionality of certain features of our website.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, providing requested communications, and meeting legal or operational requirements.

Analytics data is retained in accordance with the retention settings of the applicable third-party platforms, including Google Analytics and Microsoft Clarity.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at info@thegrid.group and we will promptly delete it.

9. Your Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information, including:

  • The right to access personal information we hold about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your personal information
  • The right to object to certain processing activities
  • The right to withdraw consent where processing is based on consent
  • The right to lodge a complaint with an applicable data protection authority

To exercise any of these rights, please contact us at info@thegrid.group.

10. Notice for EU and UK Visitors (GDPR)

If you are located in the European Union or the United Kingdom, the General Data Protection Regulation (GDPR) or UK GDPR applies to our handling of your personal data.

Legal Basis for Processing

We process your personal data on the following legal bases:

  • Legitimate interests: to analyze and improve our website using analytics tools
  • Consent: where applicable, such as for newsletter subscriptions
  • Contract: to respond to inquiries submitted through our contact form
Your GDPR Rights

As an EU or UK resident, you may have certain rights regarding your personal data, subject to applicable legal limitations and exceptions, including:

  • Right of access: request a copy of the personal data we hold about you
  • Right to rectification: request correction of inaccurate or incomplete data
  • Right to erasure: request deletion of your personal data (the "right to be forgotten")
  • Right to restrict processing: request that we limit how we use your data
  • Right to data portability: request your data in a structured, machine-readable format
  • Right to object: object to processing based on legitimate interests
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@thegrid.group. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

The Grid Group is based in the United States. If you are located in the EU or UK, please be aware that your information may be transferred to and processed in the United States, which may not provide the same level of data protection as your home country. We take steps to ensure your data is handled in accordance with applicable law.

11. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA) and other applicable California privacy laws. These rights may include the right to know what personal information is collected, the right to request deletion of personal information, and the right to request information about how personal information is used.

The Grid Group does not sell personal information and does not share personal information for cross-context behavioral advertising.

12. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any external sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

The Grid Group
Chicago, IL, USA
Email: info@thegrid.group

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